Professional Background
Current Role
Company Name: PropNex Realty Pte Ltd
Location: Singapore
Profession: Real Estate Professional – HDB
Years in the Business: 10 years
Previous Experience
- Founder & Owner - Social Media Marketing (Video Marketing)
- Corporate Business Development – VP of Sales and Marketing
- Director of New Media – Yellow Pages
Personal Life
Family
Spouse/Partner: Married
Children: 2 Boys
Pets: No
Hobbies / Interests
- Multiple homeowner and serial business builder
- Public speaker on A.I.
- Life Coach of Sales Transformation in the Age of AI
Burning Desires
Future-Proof Families
To future-proof every Singaporean family by guiding them to make smart property moves that build generational wealth.
Mentor Professionals
To mentor mid-career professionals and new citizens in using real estate not just to live, but to level up financially.
Build Referral Ecosystem
To build a powerful referral ecosystem of trusted partners—mortgage brokers, PR firms, lawyers—so that clients never feel lost in their property journey.
Transform Real Estate
To change the way real estate is bought and sold—making it faster, smarter, and more human through the use of AI.
Go-To Advisor
To be the go-to advisor for families upgrading from HDB to private property with confidence and clarity.
Something No One Knows About Me
"I once closed a 7-figure property deal where every negotiation step was assisted by AI — from pricing strategy to final offer — proving that AI doesn't replace trust, it amplifies it."
Key to Success
01
Systemised Follow-Up
Fortune is in the follow-up — and success is in the system. Whether it's prospects, partners, or past clients, I stay top-of-mind through structured, AI-powered follow-ups that feel human, not robotic.
02
Clarity in Conversations
I simplify the complex — from HDB timelines to resale valuations — so clients and collaborators feel confident, not confused. Clear communication builds trust, and trust closes deals.
03
Staying AI-Enabled, Human-Led
I use AI to analyse, prioritise, and negotiate — but I lead with empathy, relationships, and real-world experience. Tech is my tool, not my replacement.
GAINS Exchange®
🎯 Goals
Help 100 Families Upgrade or Right-Size with Zero Stress
Guide HDB homeowners through complex timelines (sell + buy) with clear financial planning so they can move with confidence, not chaos.
Build a Referral Network of 30 Trusted Partners
Establish a reliable ecosystem of mortgage brokers, PR firms, lawyers, and valuers — so every client journey feels seamless, supported, and trusted.
Educate 1,000 Singaporeans on "Safe Entry Price" Buying Using AI Tools
Run talks, webinars, and content campaigns that teach buyers how to make smarter property decisions using AI-backed data — so they buy with logic, not just emotion.
🏆 Accomplishments
Master of Complex HDB Resale Deals
Seamlessly coordinated numerous buy/sell cases involving tight timelines, CPF planning, and upgrade/downsize transitions.
Multi-Awarded Realtor with 20+ Years in Sales
Recognised top performer at PropNex, backed by a rich background in tech, media, and business development.
AI-Driven Sales Transformation Speaker
Keynote speaker teaching how to leverage AI for smarter, faster, and more human-centric real estate sales.
❤️ Interests
Using A.I. to Revolutionise Property Sales
I'm passionate about automating lead generation, qualification, and marketing workflows — so agents can close more deals with less grind.
Shaping the Future of Real Estate in the Digital Age
I explore how sales, property ownership, and agent-client relationships will evolve — and help others stay ahead of the curve.
Speaking, Coaching & Mentoring Sales Professionals
I equip realtors and founders with the mindset, tools, and scripts to thrive in the era of silent selling and AI-powered conversations.
🌐 Networks
- PropNex Realty – Largest realtor company in SG (13,000+ agents)
- Asia Professional Speakers Singapore (APSS) – EXCO Head of Outreach
- President – Toastmasters Club in Singapore (200+ clubs)
- Founding Member – A.I. Visionary Society in Singapore
💼 Skills
Expert Negotiation & Deal Structuring
Skilled in navigating high-stakes HDB transactions, ensuring win-win outcomes for buyers and sellers.
Specialist in Timeline & Fund Management
Trusted for managing complex HDB resale cases involving back-to-back sales, CPF coordination, and bridging loans.
Dynamic Public Speaking & Keynote Delivery
Engaging speaker on AI, sales transformation, and the future of real estate — both on stage and in boardrooms.
Sales Transformation Coach in the Age of AI
Empowering realtors and founders with the tools, scripts, and AI systems to future-proof their sales performance.
Your Contact Sphere
Profession / Business:
Real Estate Agent – Specialist in Eastern HDB Resale Market
Related Professions (Top 10)
- Mortgage Brokers
- PR Advisory / Immigration Consultants
- Financial Advisors
- Corporate Lawyers
- Interior Designers
- Movers / Relocation Services
- Handyman Services
- Property Valuers
- Property Photographers / Videographers
- Cleaning Services
Top 10 Customers (Ideal Clients)
1
Tampines Upgraders
Families in Tampines selling their MOP flats and upgrading to larger HDBs or private condos with capital gain.
2
Young Tech Couples Buying Their First Home
Professionals in tech or fintech looking for well-located HDBs with future upside and Safe Entry Price guidance.
3
Right-Sizers / Downgraders
Empty nesters or retirees seeking to unlock cash by moving to a smaller, more manageable flat — with minimal stress.
4
Homeowners with Complex Buy/Sell Timelines
Clients needing to sell and buy simultaneously — often involving CPF refund, bridging loans, or back-to-back coordination.
5
CPF-Conscious Buyers Aged 55+
Buyers planning for retirement, focused on maximizing CPF usage, minimizing cash outlay, and preserving net worth.
6
Low-Floor Lovers
Seniors or families who prefer lower floor units for accessibility, safety, or religious/cultural preferences.
7
Divorcing Couples Requiring Property Transition
Clients navigating separation or divorce who need clear, compassionate, and timeline-sensitive resale planning.
8
PRs & Newly Minted Citizens
Non-locals or new citizens ready to make their first HDB move and seeking trusted guidance on eligibility and financing.
9
Data-Driven Property Investors
Buyers seeking under-valued flats in high-growth zones — using AI tools to identify Safe Entry Prices and rental potential.
10
Multi-Generational Families
Extended families looking for spacious layouts (4-room/5-room/EA) that suit grandparents, parents, and kids under one roof.
Notes on Past Clients:
Guided a new citizen family from selling their HDB at a record price to buying a private property, helping them double their property net worth through smart timing and strategic upgrade planning.
Helped confused buyers secure homes at Safe Entry Prices, giving them data-backed confidence to buy.
Assisted young tech couples in purchasing their first homes in high-growth areas, setting them up for strong capital appreciation and long-term security.
Helped downsizers discover their dream home and secured it at S$30K below valuation, proving that timing, negotiation, and the right agent can unlock real savings.
Notes on Referrals
Dream Referrals (Perfect Fit Clients)
- Tampines-based couples aged 35–45 looking to sell their MOP 5-room flat and upgrade to a larger unit or private property.
- Young professionals (30–40) in tech or finance purchasing their first home, seeking expert advice on location, valuation, and Safe Entry Prices.
Potential Referral Sources (Great Partners)
- Mortgage brokers and bankers who work with HDB upgraders and first-time buyers needing timeline clarity and CPF guidance.
- PR/Immigration firms assisting new citizens with Singapore housing eligibility and planning.
Not Ideal Referrals (Avoid If Possible)
- Elderly parents shopping on behalf of their children without clear budget, approval, or decision-making authority — often leading to delays or unrealistic expectations.